Array ( [id] => 21232 [local_id] => 21232 [site_id] => 856 [site_url] => http://www.conversationalmarketing.com/ [title] => Social TV Is Getting Down to Business | Media - Advertising Age [slug] => social-tv-is-getting-down-to-business-media-advertising-age [doe] => 2012-11-19 08:44:36 [dlu] => 2012-11-19 08:44:36 [due_date] => 0000-00-00 00:00:00 [user_id] => 871 [status_id] => 1 [custom_domain] => www.conversationalmarketing.com [subdomain] => conversationalmarketing [site_name] => Conversational Marketing [description] => Check-ins, likes, tweets and clicks? Those are so 2011. There's something new coming to the emerging field of so-called "social TV": business. [image_id] => 1 [video_id] => [global_user_id] => 871 [image_name] => conversationalmarketing [image_type] => jpg [global_bm_id] => 21232 [short_url] => [bm_id] => 21232 [sort_order] => 0 [page_views] => 109 [comments_count] => 0 [progress_id] => 0 [assignee_id] => 871 [username] => akarlin [image] => /uploads/conversationalmarketing_856_1158_m.jpg ) 1 Array ( [id] => 21234 [local_id] => 21234 [site_id] => 856 [site_url] => http://www.conversationalmarketing.com/ [title] => Automated Email Case Study: 175% more revenue and 83% higher conversion rate | MarketingSherpa [slug] => automated-email-case-study-175-more-revenue-and-83-higher-conversio [doe] => 2012-11-19 06:11:07 [dlu] => 2012-11-19 06:11:07 [due_date] => 0000-00-00 00:00:00 [user_id] => 871 [status_id] => 1 [custom_domain] => www.conversationalmarketing.com [subdomain] => conversationalmarketing [site_name] => Conversational Marketing [description] => More than 60% of email marketers send automated "welcome" emails, and more than 50% send "thank you" emails. A smaller number send product recommendations.SmartPak Equine is ahead of the pack. The national equestrian-supply retailer has 40 event-triggered, lifecycle-marketing emails. "We will always have a need for typical batch-and-blast [campaigns], but here we try to be smarter about the messages we send so they are super relevant," says Carey Marston Kegel, Email Marketing Manager, SmartPak Equine. Triggered messages are among the company’s strongest performers. Here are the team’s average results for automated emails and manual batch-and-blast campaigns: [image_id] => 1 [video_id] => [global_user_id] => 871 [image_name] => conversationalmarketing [image_type] => jpg [global_bm_id] => 21234 [short_url] => [bm_id] => 21234 [sort_order] => 0 [page_views] => 132 [comments_count] => 0 [progress_id] => 0 [assignee_id] => 871 [username] => akarlin [image] => /uploads/conversationalmarketing_856_1160_m.jpg ) 1 Array ( [id] => 21235 [local_id] => 21235 [site_id] => 856 [site_url] => http://www.conversationalmarketing.com/ [title] => Consumer Reports Says Do Not Track, But Tracks Anyway | Digital - Advertising Age [slug] => consumer-reports-says-do-not-track-but-tracks-anyway-digital-adve [doe] => 2012-11-19 04:48:02 [dlu] => 2012-11-19 04:48:02 [due_date] => 0000-00-00 00:00:00 [user_id] => 871 [status_id] => 1 [custom_domain] => www.conversationalmarketing.com [subdomain] => conversationalmarketing [site_name] => Conversational Marketing [description] => Earlier this week, Consumer Reports sent its members an email warning them that they might be "unwittingly" being tracked by advertising companies online, and that they should notify their lawmakers if they don't like it. [image_id] => 1 [video_id] => [global_user_id] => 871 [image_name] => conversationalmarketing [image_type] => jpg [global_bm_id] => 21235 [short_url] => [bm_id] => 21235 [sort_order] => 0 [page_views] => 110 [comments_count] => 0 [progress_id] => 0 [assignee_id] => 871 [username] => akarlin [image] => /uploads/conversationalmarketing_856_1161_m.jpg ) 1 Array ( [id] => 21236 [local_id] => 21236 [site_id] => 856 [site_url] => http://www.conversationalmarketing.com/ [title] => Seven strategies to stay ahead of overwhelming social media change [slug] => seven-strategies-to-stay-ahead-of-overwhelming-social-media-change [doe] => 2012-11-19 04:33:59 [dlu] => 2012-11-19 04:33:59 [due_date] => 0000-00-00 00:00:00 [user_id] => 871 [status_id] => 1 [custom_domain] => www.conversationalmarketing.com [subdomain] => conversationalmarketing [site_name] => Conversational Marketing [description] => Can we have an honest conversation among friends? Trying to keep up with social media is overwhelming! Little wonder. We are living in the middle of an unprecedented frenzy of change. When was the last time there was an innovation in television that impacted the way we marketed? 1975 – cable TV, and now, arguably, the move toward asynchronous viewing on mobile devices.  If you do a lot of print advertising, the fundamentals have been the same since the advent of the printing press in 1450! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Can anybody on earth keep up with the real and rumored changes just to Facebook’s EdgeRank formula? What we considered best practices six months ago are passe’ today. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along. But as a professional marketer, you must keep up. How is this possible? Here are seven ideas to help you stay calm and carry on. [image_id] => 1 [video_id] => [global_user_id] => 871 [image_name] => conversationalmarketing [image_type] => jpg [global_bm_id] => 21236 [short_url] => [bm_id] => 21236 [sort_order] => 0 [page_views] => 107 [comments_count] => 0 [progress_id] => 0 [assignee_id] => 871 [username] => akarlin [image] => /uploads/conversationalmarketing_856_1162_m.jpg ) 1 Array ( [id] => 21237 [local_id] => 21237 [site_id] => 856 [site_url] => http://www.conversationalmarketing.com/ [title] => Pinterest Business Accounts: This Week in Social Media | Social Media Examiner [slug] => pinterest-business-accounts-this-week-in-social-media-social-media [doe] => 2012-11-19 04:20:42 [dlu] => 2012-11-19 04:20:42 [due_date] => 0000-00-00 00:00:00 [user_id] => 871 [status_id] => 1 [custom_domain] => www.conversationalmarketing.com [subdomain] => conversationalmarketing [site_name] => Conversational Marketing [description] => What’s New This Week? Pinterest Rolls Out Business Accounts: Pinterest now offers a set of free tools and resources for businesses. There are new terms of service for businesses. To set up your Pinterest business account, go here. [image_id] => 1 [video_id] => [global_user_id] => 871 [image_name] => conversationalmarketing [image_type] => jpg [global_bm_id] => 21237 [short_url] => [bm_id] => 21237 [sort_order] => 0 [page_views] => 93 [comments_count] => 0 [progress_id] => 0 [assignee_id] => 871 [username] => akarlin [image] => /uploads/conversationalmarketing_856_1163_m.jpg ) 1 Array ( [id] => 21238 [local_id] => 21238 [site_id] => 856 [site_url] => http://www.conversationalmarketing.com/ [title] => Will Twitter war become the new norm? - CNN.com [slug] => will-twitter-war-become-the-new-norm-cnncom [doe] => 2012-11-19 04:12:18 [dlu] => 2012-11-19 04:12:18 [due_date] => 0000-00-00 00:00:00 [user_id] => 871 [status_id] => 1 [custom_domain] => www.conversationalmarketing.com [subdomain] => conversationalmarketing [site_name] => Conversational Marketing [description] => War is not just about bombs and rockets. It's about words. That's been true for centuries, of course. But the public got a rude awakening this week about just how much those words can matter in the digital age when the Israel Defense Force live tweeted its strike that killed a Hamas leader. The military's live spin about the strike, and Hamas' response on a separate Twitter feed, have been called an unprecedented use of social media. BuzzFeed wrote that it "may well be the most meaningful change in our consumption of war in over 20 years." It's raising questions about the ethics and implications of live-tweeting a violent conflict. And it's calling into question the democratic, everyone-has-a-voice nature of Twitter, which is known more for giving a voice to protesters and civilians than military spokespeople. 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